Meet the creative forces behind the success of African Inspirational Marketing



CHRIS WESTCOTT
Client Service, Strategy, Web

Chris has always had a love for marketing and overcoming the challenges of communicating to an oversubscribed consumer. He cut his teeth in the FMCG and publishing sectors and gained further insight into the southern African tourism industry when he started an online tour and accommodation booking company in 2008 (er, good timing Chris).

His experiences in both marketing and tourism has enabled him to understand the needs of our clients and work with them to achieve their marketing objectives. “Continuous new developments in technology is creating massive opportunities for consumers and suppliers alike, but it’s also changing buying habits. Those who understand these habits best, will be the ones who prosper”.

Chris’s other love is long-distance open-water swimming. He also hates long-distance open-water swimming, but that has mostly to do with the cold Atlantic Ocean fluctuating between 10 – 14 degrees Celsius.



ANNETTE ASHLEY
Client Service, New Business Development, Sales

During her nine years at the Victoria & Alfred Waterfront Company, Annette was the founder of the “Big Six” marketing platform in Cape Town. She later moved on to Canal Walk to market the largest shopping centre in southern Africa, where she spent 4 years. Significant results were achieved with 55% of international tourists visiting Cape Town, shopping at Canal Walk.

Annette was a Board Member of Cape Town Tourism and served on the Committee of SAACI (Southern African Association for the Conference Industry). She is also a member of SATSA (South African Tourism Services Association) and Skal International.

Annette is completely dedicated to her clients. People who regularly receive emails from her which were sent at midnight, can attest to this. When she does occasionally take time off, she can be found with a pack strapped to her back, hiking along one of the Cape’s many magnificent walking trails with her husband John and their Collie, Skye.



VIVIENNE GRAHAM
Copy Writing, Events, Online Marketing

Vivienne uses her much valued PR and communication skills to run our social media management and creates content for websites and online platforms.

After graduating in Public Relation, Vivienne started at a growing South African travel company in the Editorial Team.

After a few years she started working on a freelance basis predominately in the travel and tourism industry writing and editing travel-rich online articles and blogs.

Vivienne loves reading and collecting classics – she calls it her equivalent to antique shopping. Apart from books, she tries her hand at crafts and enjoys camping and the outdoors.



WEBOON TECHNOLOGY SOLUTIONS
SEO, Website Development

Weboon is a web development house with over 40 years combined professional experience in the industry. We started out developing in Delphi, Visual Basic and ASP but over the years there was been an organic move towards open source development with us specialising in PHP and MySQL development. These days the bulk of our work involves creating custom websites, focusing heavily on custom WordPress theme design and development.

“We love taking on new projects and seeing the project through all phases of the development life-cycle. When I’m not glued to my monitor busy making a client’s dreams come true, I enjoy being outside. I used to think Mountain Biking was the best thing in the world till i got my Staffie, Rusty! Now Mountain Biking is a close 2nd, hmmm, hope my wife does not read this :-)”
Mark Boonzaier, CEO



SVEA DETHLOFF
Admin, Events

Svea assists us with general office administration, social media and events. Originally from Hamburg, Germany, Svea is currently also studing tourism in Wernigerode. She has always been a team player, in her basketball team as well as while travelling with friends.

“I love working in a team! I’m am open-minded, friendly and enjoy doing creative projects”.



PETER ATTERBURY
Design, Photography

Peter was a founder member of the Graphic Ballroom, a design studio based in Constantia for 16 years, where he developed his skills in marketing and photography as part of the creative team and head of the in-house photographic studio.

With his focus firmly set on photography now, Peter has produced work for a variety of clients in the food, wine and hospitality industry. With his background in the design and marketing industry, his creative input extends beyond the photographic application in collaborating with a client to achieve the end result, understanding the importance of the visual impact in good marketing strategies.

Peter has a passion for Landscape and nature photography and is inspired by the natural beauty of the Cederberg, the intricate rock formations and flora in its natural environment. He enjoys hosting photographic tours in the area and has exhibited a collection of limited edition, Black and white landscapes, panoramic views and floral impressions, which feature the contrasts and nuances of this ever-changing environment.



&